Trade shows can be an intimidating experience for any new exhibitor, especially when they are competing against larger companies with larger budgets. From the massive, creative show displays to the effective placement of their products in the booth, it is easy to see why some small businesses decide not to go to expos. What they do not realize is the fact that there are several techniques that can be used to draw more attention to their own trade show booth, making them strong competitors. Here are just a few of the ways companies of all sizes can gain extraordinary results at trade shows without breaking the bank.
Pre-Marketing is Important
In order to make sure your audience knows that your company will be at the event you need to tell them. Marketing at least two weeks prior to the show is necessary to give your customers time to put it into their schedules. To effectively get the word out, post it on social media, write blog posts and press releases on the topic, and consider taking an ad out in your local paper if the event is local.
One of the first things attendees will notice is the signage because, if done correctly, will tell them the name of the company in an eye-catching way. A variety of signage options are available, such as banner stands, tabletop banners, and retractable banner stands. If you are using a tabletop banner, make sure to dress up the table by adding a table cloth.
Hire the Right People
The people who are working at the booth are equally as important as the exhibit itself. Take the time to hire staff members who are outgoing, are knowledgeable when it comes to the products and/or services, and have a friendly, approachable demeanor. Having someone work at your booth who does not have any of these characteristics could scare your potential clients away.
Trade shows are one of the best face-to-face marketing tools to network with other professionals and be remembered by individuals who are in need of your products or services. Follow these three techniques in order to gain the most exposure at your next trade show booth.